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EFFECT (aka) ‘So Effective’ is no doubt a talented song-writer,
composer, singer, and a versatile vocalist who has come to stay in the
Nigerian Music Industry. His music has got a name, it is called
CYCLOPAEDIC MUSIC. That is, his music speaks of many things. At times
he goes religious, at times he goes philosophical, the next time he
goes sentimental. His lyrics show complete home-work and
deep-thinking. When you listen attentively to his songs, you will find
out that each song has its own message to deliver. EFFECT grew up
listening to idols and veteran musicians such as Quincy Jones, Michael
Jackson, Boyz II Men, Fela, Whitney Houston, Phil Collins, Lionel
Richie, Michael Bolton, Brian mc Knight, R. Kelly, Snoop Dogg, Bob
Marley and many others. His artistic influence come from various
musical genres ranging from Jazz to Rock, Hip-Hop/R&B, Pop, Gospel,
Highlife, and more. All of that plus his experience has made him
nothing short of a seasoned to the core music maker. Being a graduate
of Business Education (B.Sc), a passionate singer, a talented
song-writer, and having chosen music as a career, upon all odds, he
promises to be one of the next big thing to happen in the Nigerian
entertainment industry in the near future. He’s out with his official
debut single titled I NO DEY GO. It features YUNG CHIDO, one of
Nigeria’s hip-hop head to watch out for. Yung Chido is not new to the
Nigerian music industry as he has got some singles to his credit and
has featured in so many songs including the popular SHAYO (remix) by
BIGIANO. I NO DEY GO is written by EFFECT and produced by one of
Nigeria’s prolific producer, PASSWORD. Who produced the monster hit
song ‘Champion’ by General Pype which later became the Super Sports
theme song. He has also written and produced on Darey’s album, and has
worked with the likes of Bigiano, Safarie, Del Bee, to mention a few;
with yet to be released international projects. There are no words
eloquent enough to describe this song ‘I NO DEY GO’. It is beautiful
beyond description. Why? Because the singer, rapper, and producer has
exhibited talent and musical skills in the song. It is not a dance
track, you can not ‘Azonto’ to this song but the beautiful sweet
rhythms and the superbly magnetic voice of the singer flowing through
the crunck beat, will no doubt keep your head banging and guaranteed
to give each and every listener a complete music satisfaction.
CYCLOPAEDIC MUSIC proudly presents to you, EFFECT’s official debut
single, “I No Dey Go”.